Thursday, 26 January 2012
Rapha Announces Headline Sponsorship of London Women’s Cycle Racing League
Rapha, creators of the finest cycling clothing and accessories in the world, are happy to announce that they will be headline sponsors of the London Women’s Cycle Racing League (LWCR) for 2012. Sponsorship of the London-based grassroots league is an important early component of Rapha’s wider strategy to support and become instrumental in the growth of women’s cycling worldwide.
Established by the women’s cycling community in 2010, the London Women’s Cycle Racing League is an annual series of races in London and the South East. The league caters for the growing number of women taking up cycling and becoming more competitive, and brings them together at designated races and time trial events, where they are introduced to racing, can develop their skills and get involved in healthy local competition. In 2010 Rapha launched its first collection for women, offering a selection of essential Rapha products. Technical fabrics have been combined with thoughtful details to create the ultimate training and racing apparel that is both stylish and functional.
Rapha will be providing the league with a wide level of support from leaders’ jerseys and the private-hire of circuits for women’s-only events, to end of season prizes across the league for top riders, special awards and teams. Additionally, Rapha are introducing a badging and awards system for each event participant, category winners and league leaders throughout the season. Using Rapha’s website and social media LWCR will be promoted with photography and writing by ambassadors, guest writers and interviews with local riders. Anyone participating in the London women’s league who would like to submit photography and articles for publishing throughout the season are encouraged to do so.
Simon Mottram, CEO of Rapha, said of the sponsorship: “Our aim is that women around London and the SE regions will see that all of their work throughout the season is recognised and appreciated not only on the same level as men’s grassroots racing, but setting a precedent for what can be accomplished with dedicated support from a cycling brand. For Rapha this is just the beginning of our involvement in women’s cycling. Road cycling is the most beautiful sport in the world and we want to help new riders build their confidence, grow their ambition and feel like cycling is an important social part of their lives as well.”
To further encourage the growth of women’s cycling, and following on from the women’s CX clinics led by Rapha ambassador Claire Beaumont in 2011, Rapha will run skill sessions to demonstrate some of the basics of safe road racing and bike handling for everyone from beginners to top riders who want a bit of extra practice.
Women’s cycling should be recognised globally for the incredible athletes who ride at every level of the sport. The LWCR league has already set the bar very high for what can be achieved through volunteer dedication and local club riders all coming together over the last two years. Rapha’s sponsorship aims to build on this and ensure the league organisers and riders can count on the support they need to make the 2012 season the best yet.